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Secrets to Raising Capital: How to get the money you need for your business the fastest and easiest way possible, by Michael S. Manahan
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Secrets to Raising Capital is the definitive guide on how to get funding for your business. Unlike other books on raising capital, it is not a list of lenders, investment bankers and investors nor is it filled with instructions on how to value your business or the difference between angel investors and private equity funds. The content of Secrets to Raising Capital is unique. The challenge faced by the business looking to obtain funding is convincing the money source to actually make the loan or the investment. That’s where Secrets to Raising Capital comes in. This easy to read, strategy filled book is packed full of insights and actionable ideas on what to do, and how to do it, to make sure your business get’s the money it needs. This book contains the secrets that money guys won’t tell you, and most CFOs and consultants don’t know. You’ll find information on what never to say to a money guy, how to handle deal killers, and how to deliver a compelling presentation. You’ll also find out how you can ruin a potential funding in one sentence. Secrets to Raising Capital is packed with pages of dos, don’t, how tos, rules and instructions. It’s not some theoretical book from academia, but a hands-on guide with real life examples. And it’s not just for early stage companies and startups. The secrets included in this book will be of value to any CEO or CFO trying to raise capital—even in larger corporations and established companies. It doesn’t matter how good you think your business is, or how good a manager you are, there are hundreds of reasons why you may not be getting the funding you need. Understanding the process of raising capital is key to funding your business. In Secrets to Raising Capital you’ll discover how the money world works, and how you can raise money for your business the easiest and fastest way possible. Included for free - register on our website to connect with hundreds of funding sources.
- Sales Rank: #837567 in Books
- Brand: Brand: CreateSpace Independent Publishing Platform
- Published on: 2011-12-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .43" w x 6.00" l, .57 pounds
- Binding: Paperback
- 188 pages
- Used Book in Good Condition
About the Author
Mr. Manahan is a financial strategist, change expert and educator. During his successful career as a financial executive and consultant Mr. Manahan has helped companies raise in excess of $250 million. Mr. Manahan has worked with more than 100 management teams, as an external consultant or advisor, and as a member of the management team. He has held the position of chief financial officer for four companies, including three publicly traded companies and a division of a multi-billion dollar furniture manufacturer. He has held senior finance positions in a number of other companies. Mr. Manahan has more than 30 years of financial, executive, organizational and strategic management experience with a diverse group of companies operating in such sectors as real estate development, industrial distribution, consumer and industrial services, computer software, Internet, healthcare, food manufacturing, entertainment, energy, furniture manufacturing and consumer products. Further, Mr. Manahan has assisted companies in structuring and completing joint ventures, acquisitions, divestitures, financings and reorganizations, as well as coaching companies through the pre-IPO stage. Mr. Manahan has extensive experience in SEC reporting, corporate finance, public markets, investor relations and corporate development. Pursuing a life-long love of educating, Mr. Manahan has held numerous engagements to coach CEOs in effective communication styles and management strategies, and is also an adjunct professor in the School of Business and Public Policy at California State University, Dominguez Hills where he teaches business communications to CEOs of the future. Mr. Manahan a graduate of the British Columbia Institute of Technology with a major in financial management. In 2005 Mr. Manahan enrolled at Pepperdine University in the doctorate of organization change program and is currently working on his doctoral dissertation. Mr. Manahan received his masters of business administration from Pepperdine in 1992.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Secrets to Raising Capital is very insightful and easy to read
By Alberto Mares
The Secrets to Raising Capital is very insightful and easy to read. I had to read it as part of an optional assignment for a college course, and since I don't like to read much, I was kind of dreading it. I started reading it and I found it real world examples very interesting so I was able to read it pretty quickly. I know a company needs to have a business plan in order to raise capital, but I didn't realize there are so many other things that are taken into consideration by the money guys.
One of the concepts explained by the author that stood out to me was the idea of a "snapshot" of the business plan. I had not really considered this, and it seems, from his examples, that many other entrepreneurs also neglect this idea. The author recommends entrepreneurs have a "two pager" and a "pitch." The two pager is a two page summary of your business plan which is meant to get money sources interested. The pitch would be an oral version of the summary designed to provide a quick idea and entice the investor to go to the next step.
A snapshot could be a way to get your "foot in the door" with an investor. It seems like the money guys are usually pretty busy and not willing to take the time to read a lengthy business plan without any previous knowledge. However, by having a summary that only takes up 5 minutes of their time, they may be inclined to read your full business plan and meet with you for more details assuming your summary has peeked their interest.
An example which I found very interesting, was the retired airline pilot who had developed a business concept relating to aviation. I thought it was crazy that first he wanted you to sign a non disclosure agreement at a bar, but even crazier was that he would not summarize his business idea and instead was asking for 45 minutes to an hour. A business owner who requires an hour to describe his business is going to have a really hard time raising capital.
1 of 1 people found the following review helpful.
To me the useful part of this book is the chapter "Let the ...
By Jose Mendez
The book emphasized on the steps of how to raise money by pitching your business plan to the money guys. An effective business plan should not be too short or too long but just enough detail that explains the company's business, its competitive advantages, and why the company will be successful. To me the useful part of this book is the chapter "Let the Show Begin" which discussed the presentation that is given to the corporate big wigs. Once the business plan is drafted, a two-pager is completed, pitch is ready, and the power point is set, then the presentation needs to be given. Practice is an important aspect in the book. In order to give an effective speech one must practice their presentation which keeps the presenter from being distracted because they have to look at their power point slides or note cards. In turn the presenter will be able to give eye contact to the audience. Eye contact with the audience builds trust and shows professionalism especially when you are trying to get funding for your business from investors.
Being prepared for anything will make your presentation effective. The presenter should be ready for any malfunction that can happen or ready to field questions from the Wall Street kid, the Questionator, or the I'm the Man. These individuals are meant to distract you from your presentations point but the presenter should handle these individuals with caution and tactic. Questions these individuals may have should be answered on the spot or politely inform them that you will answer their questions at the end of you presentation. Overall this book was extremely informative but this chapter seemed to be the most important because the presentation is what will make or break the presenter from moving forward in the process of seeking funding.
0 of 0 people found the following review helpful.
Secrets to Raising Capital book review
By Amazon Customer
I thoroughly enjoyed reading Secrets to Raising Capital: How to get the money you need for your business the fastest and easiest way possible This book contains concepts and strategies taught at a university for business students. It discusses topics such as how to find investors, to creating a successful business plan, what not to say to potential investors and how to come up with marketing strategies. I highly recommend this book to all aspiring entrepreneurs. I feel like it definitely provides a lot of insight that is really eye opening and easy to digest. In other words, the concepts are so interesting that they are fairly easy to comprehend and follow.
I really liked the chapter ¨A wolf in sheep's clothing¨ because for those who don't know, the original phrase is ¨a wolf in sheep's clothing¨ which depicts the fact that in order to get what you want, In this case a wolf wants to hunt the sheep and so he disguises himself as a sheep to blend in to in efforts of ultimately getting what he wants. This chapter has a similar concept which is to be a wolf in sheep’s clothing because as an aspiring entrepreneur one has to be a wolf. A wolf is always on the hunt while a sheep follows the heard. A wolf must imitate a sheep in other words the entrepreneur must follow customer fads and trends in order to make sales and have a successful business that is constantly creating capital.
Another idea I that particularly stood out was ¨A Rare Find.¨ which in my opinion actually somehow ties in which the chapter I previously talked about ¨A wolf in sheep's clothing¨. Reason being is the fact that the author discusses that having a unique business will potentially turn investors away because investors are trying to maximize their investments so having a unique business isn’t necessarily going to persuade investors to fund your business because they don't want to compromise themselves to such a big risk. A safer risk would be to follow the current trends so that investors can rest assured that the business idea is already a success and all that is necessary is to have a better strategy than your competition.
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