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Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."
—Angela Ahrendts, CEO, Burberry

"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society."
—Mauro Porcini, Chief Design Officer, PepsiCo Inc.

"Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!"
—Blair Christie, SVP and CMO, Cisco Systems, Inc.

"It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy."
—Eric Ryan, cofounder, Method Products, Inc.

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

• Sales Rank: #363404 in eBooks
• Published on: 2013-05-17
• Released on: 2013-05-17
• Format: Kindle eBook

About the Author

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking.

Most helpful customer reviews

3 of 3 people found the following review helpful.
excellent. visual. informative. easy to digest.
By saage
this book breaks branding down to the basic level with glorious images (recommend hard copy not e-book for this one!). i really enjoyed the read and recommend highly! well done mr mootee! :)

1 of 1 people found the following review helpful.
An unique point of view
By Charles kwan
It is the book I read among those hundred of branding book, but at unique point of view. Most of the books are academic style. However, this book discuss branding in real world approach. You can apply the methods or theories raise by this book to your work instantly.

0 of 0 people found the following review helpful.
Accessible, entertaining and genuine
By Caroline L.
Mootee practices what he preaches. In this comprehensive yet concise read, he illustrates the what's, how's, and why's of branding in ways both inclusive and personable -- much like the methods addressed in the book. Despite being a complete neophyte to the field, grasping the concepts was easy and enjoyable. Culturally relevant and eye-opening, The 60 Minute Strategist is a staple on any bookshelf.

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• Sales Rank: #1514455 in Books
• Published on: 2010
• Binding: Paperback

Most helpful customer reviews

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Developed to meet the demand for a low-cost, high-quality history book, CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition, offers readers the engaging WORLD HISTORY text in a compact, affordable format. WORLD HISTORY is a global text that examines world civilizations in a comparative way. Learn to recognize and analyze trends and interconnections across history and civilizations, and gain a clearer view of the social and political forces that have shaped our world. CENGAGE ADVANTAGE BOOKS: WORLD HISTORY includes 93 maps and over 100 primary source excerpts that enliven the past while introducing readers to the source material of historical scholarship.

• Sales Rank: #568148 in Books
• Brand: Cengage Learning
• Published on: 2011-01-20
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.75" w x 1.75" l, 3.04 pounds
• Binding: Paperback
• 1120 pages

Features

• Used Book in Good Condition

Review
"[The Comparative Essays] all do a great job of integrating the world, of tying together strands from different part of the world and different disciplines. If you want students to see connections, as I do, these essays do it as well as I have ever seen. An EXCELLENT feature."

"Another strength of this book is its authorship. It is true that one author can often coordinate a more unified theme to a textbook, but such unity is usually forced, because the author simply doesn't know enough about all the fields he/she is covering. The use of five experts, all working together at one university makes for a powerful cohesive text that takes account of the complexity of each area."

About the Author
Jiu-Hwa Upshur received her B.A. at the University of Sydney in Australia and Ph.D. in history at the University of Michigan. She is the author of two catalogs on Chinese art and many articles on Chinese history and has lived and traveled extensively in China, Taiwan, and other parts of Asia. She is co-author of THE TWENTIETH CENTURY: A BRIEF GLOBAL HISTORY (5th edition, 1994) and co-editor of LIVES AND TIMES: READINGS IN WORLD HISTORY (1994). Since 1993 she has been a member of the world history committee of the College Board.

Janice J. Terry is a graduate of the School of Oriental and African Studies, University of London. She is the author of THE WAFD, 1919-1952: CORNERSTONE OF EGYPTIAN POLITICAL POWER, MISTAKEN IDENTITY: ARAB STEREOTYPES IN POPULAR WRITING, and numerous articles on contemporary events in western Asia. Dr. Terry has lived and traveled extensively throughout western Asia and Africa. She is co-author of THE TWENTIETH CENTURY: A BRIEF GLOBAL HISTORY (5th ed., 1994). In 1990, she received an award for excellence in teaching from the state of Michigan.

James P. Holoka received his B.A. from the University of Rochester, his M.A. from SUNY, Binghamton, and his Ph.D. from the University of Michigan, where he was a Rackham Prize Fellow. He has taught Greek and Latin, classical humanities, and ancient history since 1974; he received a teaching excellence award in 1980 and a scholarly recognition award in 1991. He is a published translator and the author of three textbooks and over sixty scholarly articles and reviews in such journals as American Historical Review, Classical World, Classical and Modern Literature, and Transactions of the American Philological Association.

George H. Cassar received his B.A. and M.A. from the University of New Brunswick and his Ph.D. from McGill University. He is presently Professor of History at Eastern Michigan University, where he has taught European and military history since 1968. His output is extensive and includes half a dozen books on various aspects of the First World War as well as co-authorship of A SURVEY OF WESTERN CIVILIZATION (1987). In 1985 he received the prestigious Faculty Award for Research and Publication from Eastern Michigan University. He is currently working on a book related to British strategy during the Great War.

Richard D. Goff received his A.B. from Duke University, his M.A. from Cornell University, and his Ph.D. from Duke University. He has taught courses in western civilization and specializes in teaching twentieth-century world history. He is the author of CONFEDERATE SUPPLY and encyclopedia articles on southern history and culture. In 1983 he received a distinguished faculty service award. He is co-author of THE TWENTIETH CENTURY: A BRIEF GLOBAL HISTORY (5th ed., 1994).

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great for boning up on the past
By Chris
Originally bought this book for history class, but it's an interesting read by itself. One of the few history books I've seen that genuinely tries to stay impartial and tell it like it is (or was, rather).

1 of 1 people found the following review helpful.
Great
By George L. Anderson
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Five Stars
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Throughout the long history of Japan's martial traditions, judo has evolved into one of the nation's richest and most revered cultural legacies. The vast array of judo techniques has branched out into three distinct categories: throwing techniques, grappling techniques, and striking techniques. Of these, throwing techniques (nage-waza) represent some of the most dynamic and compelling aspects of this world-famous martial art.

Recent developments in competition (shiai) and free practice (randori) have seen an increase in the number of forms of nage-waza, leading to often confusing interpretations of the techniques' names. The purpose of this book, therefore, is to provide a comprehensive and correct classification of nage-waza terminology as used in both competition and practice. All the sixty-seven official Kodokan throwing techniques and their various forms are explained thoroughly and concisely, and over 1,800 photographs accompany the text to provide the reader with the most comprehensive guide to judo's throwing forms to date.

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• Sales Rank: #94028 in Books
• Published on: 2016-08-12
• Original language: English
• Dimensions: 7.80" h x 1.10" w x 10.30" l, .0 pounds
• Binding: Hardcover
• 288 pages

About the Author

TOSHIRO DAIGO was born in 1926. He graduated from the Tokyo University of Education, and later became the judo champion of Japan in 1951, 1952, and 1954. He has been the chief instructor at the Kodokan for many years, and was the manager of the Japanese judo team at the 1976 Olympic Games in Montreal, and at the 1984 Olympic Games in Los Angeles. In 1992 he received the rank of Kodokan 9th dan. He has published several textbooks on judo in Japanese.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Love this judo book
By Amazon Customer
Love this judo book, I bought myself a 2nd once i seen that it came back into print again. This goes with me to class every week. I love the detail and the number of variations it throws in for the throwing techniques. This is not however a comprehensive book and will not provide any ground work or kata. This is just Here is Tai Otoshi, Here is the first way, then it will go through key points and some variations. The problem I have with this book as they dont always have pictures lining up with the descriptions and not as many pictures as you would like. So if you are hoping for a picture to sell the throw you will not get that for a lot of the variations. There will be like 1 or 2 per description for most. The descriptions are very details and thorough however can be somewhat confusing at times. It works well to take them step by step with someone. This is a book for students and instructors, I would say mid level judoka and up. I would say it is a good book for beginners but there are better for beginners then this. If you are needing details and variation this will do it for you. If you are looking for easy laid out descriptions that pair with pictures for each step of the way, this is not the book to start with. I highly recommend this book but caution those new to the sport as this was not my go to until I got past sankyu.

0 of 0 people found the following review helpful.
Great book, a must for the judoka
By Krypto
This book covers all 67 categories of throws in nage waza (standing techniques). Each category presents the basic, cannonical, throw plus a series of variations on it and considerations to take into account. Some even include references to older jujitsu techniques.

Photographs are in black and white, but they are clear and the sequence presented is relevant; you get to see the meaningful intermediate steps.

I bought it used and a little over twice its original value (the book seems to be out of print at this time, Jan. 2014), but i feel is money well invested.

Summarizing, this is a great book and I strongly recommend it to the serious Judo practicioner or instructor.

0 of 0 people found the following review helpful.
Kodokan Judo Throwing Techniques...
By T. Harvey
This book is probably the most detailed I've read on Nage-Waza. As with all of the Kodansha publications, the quality is top notch also. Now, I'm not a judoka, I actually train in the Bujinkan and submission wrestling. I wanted a concise volume of throws as a go-to for minute details. Judo throws are applicable to many arts as they rely on principles instead of style... by that, I mean a hip throw will generally be similar from style to style, with variations being gi, no gi, weapons etc. This book addresses each throw from multiple set ups and includes all variations as accepted by the Kodokan, and importantly (I believe) covers the 'lineage' of most of the techniques from koryu budo, to Kodokan Judo.

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• Sales Rank: #1482928 in eBooks
• Published on: 2009-11-25
• Released on: 2009-11-25
• Format: Kindle eBook

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