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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money, by Pat Flynn
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Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff.
It answers questions like:
- Does your business idea have merit?
- Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
- Is it a good idea for YOU?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale 'litmus tests', and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
In five parts, Will It Fly? will guide you through the validation of your next business idea:
- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
- Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about.
- Part three, Flight Planning, is all about assessing current market conditions.
- Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
- Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.
- Sales Rank: #20010 in Books
- Published on: 2016-02-01
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .77" w x 5.25" l, .78 pounds
- Binding: Paperback
- 336 pages
Review
Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup
Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask
This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author
People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground they don t change the world or your bank account. This book will help identify your ONE sentence, your unfair advantage, and a plan of action to make your idea fly. Spectator or pilot you get to choose. - --Dan Miller, New York Times bestselling author, 48 Days to the Work You Love
Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book. - --Chris Ducker, Bestselling Author of Virtual Freedom
It's tempting to create random products and services then HOPE your customers will buy it. However, Hope is NOT a Strategy. In "Will It Fly," Governor Pat Flynn gives you a process to run your ideas through to gain the proof you need to confidently take your idea to market or shelf it before it costs you years, tears, and dollar bills. This is Paperback Business School. --Josh Shipp, Inc. Magazine 30 under 30 Entrepreneur
About the Author
Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.
Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.
Most helpful customer reviews
74 of 82 people found the following review helpful.
Okay, Not Innovative
By revel
I read through this book twice as part of a pre-launch "team" set up by Pat and a collaborator of his.
The kid anecdotes were kind of too "squishy-warm" for me. They almost alienated me. They may touch base with others who are motivated by wanting to spend more time watching their kids grow and develop or being at home with the wife and family more, but they made me, a non-father, non-family man, feeling kind of left out. My motivations for doing what Pat suggests are quite different. If you have kids or want to spend more time with the family, then you may connect with the anecdotes. I did not, found most of them over-explained and in need of editing.
On the other hand, some of what he relates concerning his experience in the "office" world, as well as some of his experience with his own growing business were somewhat "inspiring". Funny how the one that best stuck in my mind came from a rather unpleasant-sounding boss he had had-- funny because, in the end, those of us who would want to read this kind of book would be doing so to get away from just that type of boss.
When the book finally gets to the exercises, these are pretty basic pedagogy. I found a couple of them kind of 1980s "new age", others were almost infantile, all of them are valid and can be valuable to those new to getting themselves organized (especially useful will be the material on using spread sheets to keep track of research done); however, for those who already know how to organize themselves, how to set attainable objectives and program those objectives into the larger goals they wish to achieve, you will find yourself skipping over activities suggested in the book and perhaps wondering if it was worth the $15 it cost you.
The language is easy to read, sounds like Internet "8th grade level" content writing, the bane of blogs, left me feeling I was being talked down to, as if I could not possibly understand a word with more than three syllables. Unfortunately, this is the expected these days and I am not blaming the author for "keeping it simple", just pointing out that if you're looking for sophisticated information, this book is not going to be the source. It's meant to walk general readers through a process, with an easily understood metaphor (that paper airplane) backed up by the cute, heart-warming story of being a good father to a small boy. Again, squishy-warm.
I haven't seen the "linked" version, but if it is true what other critiques have mentioned, well, uggh. The exercises are hands-on and over-linking is becoming another Internet "sin" (along with that 8th grade level lore content writers not only believe but practice). Another aspect mentioned by other critiques is the feeling that the book needed a "cooling off" period.... I believe it should have been set aside for a couple of months and then thoroughly edited to shave off some of the chaff, tighten up the narrative and add a bit of sophistication that, for me, it lacks.
I've followed Mr Flynn for about a year, have used some of his ideas myself and found them valid. This book, though, is not the best of Pat Flynn. I was disappointed by the pre-launch activity, way too much use of the word "great", suggestions of buying a book I'd already read twice, suggestions of buying several copies of it, feeling, once more, alienated when offering criticism instead of oozing excitement and praise in an almost blind, following way. That so many have given this book five stars kind of shows that same. This is not a five-star book. It's okay, it can be useful, even inspirational (if you've got kids!), but it's not the cat's meow.
52 of 59 people found the following review helpful.
Honest review on an advance copy
By TN
I am a regular listener of Pat Flynn's podcast and consumer of his blog content. I find all of that material to be outstanding and immediately useful, so I expected to find a similar level of content here.
Sadly, this didn't live up to my expectations. I found that much of the advice in this book was geared toward an entrepreneur launching a physical product. I have two service-oriented businesses, and I didn't feel motivated to follow through on the book's "assignments" as I typically do with Pat's content.
I was also turned off by the number of links in the copy. I find it to be distracting to have to link to further content that could just as easily be in the book.
And finally, I thought the writing needed to be stronger. The product felt rushed, as though the book was being pushed to launch at the expense of building out content and working with a strong editor to make it a better book.
I still highly value Pat Flynn and am very grateful for the opportunity to read the book. I intended to purchase the book after reading the advance copy, but I don't think I would ever use it again. I'll pay Pat back for all of his other great work in some other way.
30 of 33 people found the following review helpful.
great starting point for any budding online entrepreneur
By Alex Tran
tl;dr
anyone looking to start an online business should buy this book, do the exercises in it, and save yourself a lot of wasted time, energy, and resources down the road.
the strength of this book is that it is very practical. it provides step-by-step exercises to help you brainstorm ideas, narrow them down, and validate them. it's not just the why and what, but the how as well. the exercises are terrific and extremely insightful. and i like that pat does them alongside us. it was helpful to see how he processed things.
the book reminds me of an "art lessons for non artists" class i took once where the instructor gave us simple steps (e.g., paint the top section blue, draw some dark vertical lines here, etc.) and the next thing you know i've got a couple walking through the forest in the rain. impressive for a guy whose previous specialty was stick figures.
what i like is that anybody (regardless of business experience) can walk away from the book confident they have a viable business idea people are willing to pay for.
who is this book for?
- you're a budding entrepreneur looking to start your first online business
- you have ten ideas in your head but don't now which to focus on
- you suffer from paralysis by analysis (like myself)
- you want to be confident people will pay for your idea
who is this book not for?
- you're not ready to do the work (certain exercises will require a lot of hustle on your part)
- you're well read in the "how to start an online business space" (while some of the exercises are unique, you'll probably have read most of what pat shares already)
- you're an experienced online entrepreneur with at least two successful businesses (this book is more for newbies)
i highly recommend any new entrepreneur read this book. you will find few online entrepreneurs with as much experience as pat flynn. if you're going to start an online business, there's no better person to learn from than pat.
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